Orient Star success story
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Read about CargoSmart's sailing schedules
Logistics Service Providers
Orient Star Enhances Services and Improves Operational Efficiency with CargoSmart’s Private Label Sailing Schedules Solution
"We strive to offer state-of-the-art e-logistics services for our customers. CargoSmart’s private label sailing schedules solution enables us to provide high quality schedules online."
- Richard Chu, Director, Orient Star

Challenge: Quality Sailing Schedule Data
Orient Star Group (, headquartered in Hong Kong, China, is one of the world’s top logistics service providers providing both sea and air freight services to its clients. Orient Star operates 20 offices throughout Asia and provides services covering the major trade lanes of Asia to Asia, Asia to North America, Asia to Latin America, and North America to Asia.

Orient Star used to compile and update sailing schedules for over 20 ocean carriers through direct phone calls to carriers and by checking carriers’ separate websites. The company found the manual process time-consuming and the data quality to be inconsistent. Orient Star sought a solution to enable its customers to conveniently access high-quality schedule data so that the company could elevate its brand image, improve its services, and save internal operations resources.

Solution: Reliable Online Schedules for Customers
CargoSmart’s Private Label Sailing Schedules allows Orient Star to streamline the way its global operations team obtains schedule data in one central location. Its customers can easily look up more than 20 ocean carriers’ schedules from Orient Star’s public website anytime. By leveraging CargoSmart’s advanced shipment management tools, Orient Star easily manages frequently changing ocean carriers’ schedules and differentiates itself from industry rivals.

Results: Enhanced Brand Image
Orient Star adopted CargoSmart’s Private Label Sailing Schedules in early 2009 and the implementation time was completed within one month. The advanced sailing schedules solution provides the following benefits for Orient Star:

  • Strengthens its market competitiveness and gains a leading edge in service quality with comprehensive schedule data
  • Allows its customers to easily access multiple carriers’ schedule data from one central location 
  • Saves the operations team one day per month updating schedules for its customers